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I’ve sold $6 billion in real estate—here are 5 brutally honest things I’ve had to tell homeowners

Aaron Kirman Group

In my 20 years of working as a luxury real estate broker, I’ve sold $6 billion in homes. To be sure, it involved a lot of hard work, but I especially credit my success to one secret: I’m brutally honest with my clients.

Real estate is a highly competitive field. If agents don’t tell their clients what mistakes they’re making, it can take much longer for a home to sell. That might mean the price needs to drop, as many buyers are reluctant to purchase a home that has been sitting unsold for too long.

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